Merchants of Cool

I believe that the tactics used to market to teenagers have gone too far. While teens are the most influenced age group, it is exactly that reason why marketers have to take extra caution. Using parties and celebrities to market products are out of line. Making someone want to be like a celebrity is wrong because teenagers should be told to be unique and themselves, not like Grant Hill or Britney Spears. I believe that the marketers are taking advantage of teenagers by using their natural confusion and insecurities against them.