The background I chose because that is essentially what people think about when they think of the Walt Disney Company. It is the castle that appears at the start of movies, and what can instantly be scene upon entering the world famous Walt Disney World. I also placed a Pixar and a Miramax logo to represent that Disney does not only own the movies that are made under its name such as Cinderella, a Disney icon. They have managed to expand their business and produce films for all ages and genres. Disney also owns several different television stations such as ABC and ESPN, not just the Disney Channel. Between all of the television stations that Disney owns, they reach a wide variety of viewers, touching most walks of life. Disney has managed to become a global powerhouse and seize control of many media outlets. Disney also has a strong hold on the music industry with artists such as Miley Cyrus (Hannah Montana) and the Jonas Brothers who have a commanding hold over preteens. The cruise ship is the one which Disney holds its cruises on. The Disney Company has managed to also expand their media globalization to travel and tourism through this cruise line, and the amusement parks that are springing up not only in the United States, but also worldwide. People in Tokyo, Paris, and Hong Kong can now experience the Disney World experience while staying near their homes. The Walt Disney Company is a huge conglomerate that has a massive global outreach and has encompassed the idea of media globalization through one company.

Harry Potter has become a global phenomenon. From children to adults, the rich to the poor, millions of people world wide have enjoyed the tales of the boy wizard. The book series has managed to infiltrate every socioeconomic level. The book has also been translated into 65 different languages, farther proving the global reach the book series has. The first six books of the series has sold more than 400 million copies.

In a more social context, the Harry Potter series has produced words and phrases that have started to appear in everyday conversation. The term "muggle", used in the book to mean a non-magical person, has become to mean people who are somewhat inadequate in certain areas. Oxford English Dictionary even added the word into a recent edition of their dictionary. Apple has even created two different podcasts for the series, MuggleCast and PotterCast.

Harry Potter has not just produced books. T-shirts, movies, backpacks...everything it seems, has been produced to endorse the boy wizard. The movies have grossed $4,485,466,623. It seems that everywhere one turns or goes in the world, Harry Potter can surely be seen

U2 Case Study

1) To whom, in gender terms, does Gwen Stefani apply to?
-Stefani used to have generally a following of rocker chicks. However, in the present she has become more involved in Hip Hop and has grown to encompass parts of the male community.

2) Do Gwen Stefani fans constitute a specific subculture?
- I do not believe that they do. Her music is very mainstream and she has a large fan base made up of many different subcultures.

Project 1

The first image, a running shoe is the medium. The second image is of runners, the people who use the medium and thus are the content. The message that I wish to convey is that running makes people happy, and that is my third image.